When a nonprofit purchases anything, it often does so begrudgingly. The point of the organization, after all, is to pull in resources it can then distribute—not to spend resources of its own. However, there are some products every nonprofit must have. In the Digital Age, there are also some upgrades administrators need to make on a fairly regular basis.
Though nonprofits have no need to “keep up with the Joneses,” they definitely have to keep up with the times in order to reach the broadest audience possible, and marketing is a huge part of that. Read on for three signs an organization might need new nonprofit marketing software.
- The software is inaccessible from multiple computers.
Gone are the days of floppy discs, and CD drives will be the next to go. Business2Community reminds readers that if their organization is relying on nonprofit marketing software or fundraising programs that they can only install on one computer, it’s time to upgrade. They should also considering upgrading if the software is only accessible from inside the office, as mobile updates are often necessary.
Advertising a nonprofit is challenging enough. If registered users cannot access the marketing software when they need it, it’s likely not going to serve its purpose at all.
- Administrators cannot get the reports they need.
There are countless types of nonprofit marketing software currently available, and each can produce its own type of reports. Keeping track of past clients is crucial when it comes to marketing, as their business tends to be more valuable than that of new clients. If the current marketing software does not provide the necessary reports, it’s time a nonprofit considers upgrading.
- It’s free—but causes a lot of problems when advertising a nonprofit.
It’s true that advertising a nonprofit can be costly; however, if the free software does not perform even the most remedial tasks seamlessly, it may be time to reconsider. When it comes to running a nonprofit, InsightNews reminds readers that there are a number of tech tools they should have, including a PayPal Giving Fund and video editing software. Taking the number one slot on that list is effective nonprofit marketing software.
Ultimately, the only way to make a difference is by reaching people, and the best way to reach people today is through digital marketing schemes. The best marketing endeavors are going to cost money, but they often pay for themselves in more ways than one. Because the success of the organization is literally at stake when it comes to marketing, it’s best to leave it to the professionals.
CadaDia provides digital marketing solutions for nonprofit organizations. Our qualified team has extensive training in copywriting, search engine optimization, social media marketing, e-mail marketing, video and a number of other ways to reach a broad audience. Call us today at 480-200-2999, and let us know what we can do for you.