Marketing is a huge industry that essentially encompasses all other industries. And, just as there are general rules in marketing, there are also ways to ensure success in the nonprofit sector. Nonprofit fundraising marketing is a crucial step on the path to fulfilling an organization’s purpose, and there are companies that can help.
At CadaDia, we focus solely on helping nonprofits get their message to the masses. We specialize in nonprofit advertising including search engine optimization, social media forums and email advertising. Call us today at 480-200-2999, and let us know what we can do for you.
Know the Donors
Entrepreneur reminds readers that the most important step in a successful nonprofit advertising campaign is to know the donors. According to npENGAGE, Americans donated $316.23 billion to charitable causes in 2012. That’s a lot of donors, but successful nonprofits find ways to keep track of every one of them.
Communication is the key when it comes to approaching donors, and social media is now a huge part of nonprofit fundraising marketing. Many nonprofits get to know their donors by posting about themselves first, including their mission and goals, and then reviewing the responses from all who show interest.
Help Donors Find Fulfillment
Of course, once a nonprofit identifies its donors, it’s not enough to simply ask for resources. People want to know that they’re making a difference, and any good nonprofit advertising campaign will clearly state how the organization is going to use the time and money people donate. It’s important that every organization finds a way to show donors exactly how the group is putting their contributions to good use.
Identify an Audience for the Nonprofit Advertising Scheme—and Then Branch out
Every nonprofit fundraising marketing campaign must have an audience in mind; however, that doesn’t mean it should be the only audience. When it comes to charity, people can be surprising. While it’s a good idea to establish a general target audience and gear the campaign toward them, donors can surprise you.
Organizations should be careful not to limit themselves to one specific group of donors, as others may still care about the cause. Individuals have countless reasons for why a particular charity strikes them as important, and all successful marketing campaigns recognize that by reaching out to a broader audience than they normally might.
Don’t Forget About Current Donors
While it’s never a bad idea to try to reach new donors, organizations need to be careful not to forget about their current donors. Every nonprofit has a list of donors who give on a regular basis, and they deserve respect. Because it costs more to get a new donor than maintain a current one, nonprofits should place some of their efforts on keeping donors, as opposed to just finding new ones.
It may not be thrilling, but advertising is a huge part of running a successful nonprofit. Thanks to the proliferation of the Internet and subsequent social media sites, it’s never been easier to get in touch with a vast audience.
If you’re sure you want your nonprofit to succeed but you’re unsure how to proceed, CadaDia can help. Call us today at 480-200-2999.